Video of London, Hart BoP Talk Now Available
Tuesday, October 06, 2009
London and Hart discussed how the BoP field has evolved in the 10 years since the idea was first articulated. The talk, part of the WDI Global Impact Speaker Series, took place in Blau Auditorium at the Ross School of Business. The two also gave their views on what has been learned so far, the challenges ahead, and the future opportunities. C.K. Prahalad, who also was scheduled to talk, was ill and unable to attend.
Hart, the Samuel C. Johnson Chair of Sustainable Global Enterprise and Professor of Management at Cornell University’s Johnson School of Management, and Prahalad, the Paul and Ruth McCracken Distinguished University Professor of Strategy, wrote the groundbreaking 2002 Harvard Business Review article, “The Fortune at the Bottom of the Pyramid,” which provided the first articulation of how business could profitably serve the needs of the four billion poor in the developing world. Both men serve as fellows at WDI, and Hart also runs the
Institute’s Green Leap Initiative.
Prahalad's book, "The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits," was named the best business book of 2004 by Amazon.com and Fast Company.
London, director of
WDI’s BoP research initiative, has positioned the Institute as a global leader in exploring the intersection of business strategy and poverty alleviation.
