As businesses and investors increasingly recognize the business case and ethical imperative for women’s empowerment and involving the community in product and service design, the need for robust and relevant measurement frameworks becomes critical. As part of 2025’s Glocal Evaluation Week, this session highlighted the relationship between business and social metrics, demonstrating why return on investment is an important metric that can be further enhanced through qualitative data and storytelling. Kaitlin Love, Global Sustainability Principal of CARE, and Carmen Correa, CEO of Pro Mujer, join Yaquta Fatehi, Program Manager for WDI’s Performance Measurement & Impact team in exploring how community engagement and technical assistance measurement strategies can improve both social impact and business benefits. Drawing on the rich history of organizations working on community engagement, technical assistance, women’s empowerment and evaluation, this session offers practical insights and future directions for effective measurement.
