Virtual Exchange from the Head of the Class

Instructors in the Business & Culture Virtual Exchange Reflect on the Experience, Student Impact and Lessons Learned
Professor John Branch leads a class session at Michigan Ross.

Launched in 2019, Business & Culture is a virtual exchange program convening students from Egypt, Lebanon, Libya and the United States to gain the tools, learn the benefits and manage the challenges of conducting business across cultures. The participating educational institutions include the American University in Cairo (AUC), the American University of Beirut (AUB), the Benghazi Youth for Technology and Entrepreneurship (BYTE) and the University of Michigan (U-M). The virtual exchange is supported by the Stevens Initiative under the aegis of the United States State Department and is implemented by the William Davidson Institute (WDI) at U-M.

The following impact report captures the experiences of the instructors who led the course and their takeaways form the program.