Texting Toward a Better Business

What happened when women in three countries were offered bite-sized bits of business know-how via mobile phones?
person holding black android smartphone

Ijeoma Ewurun of Nigeria left a long career as a teacher to become a poultry farmer. She had always kept poultry as a hobby and decided to try her hand at turning it into a business. She had no formal business training—and as the mother of nine, she couldn’t spare the time to attend a training program.

Lil Hartini of Indonesia needed to find a way to supplement her teaching salary in order to pay school fees for her three daughters. Drawing on her baking skills, she started selling cakes and breads. People liked her baked goods, but demand was inconsistent. Lil felt frustrated but didn’t know where to turn.

Both of these women, and thousands of small-scale entrepreneurs like them, could benefit from business education. But with little free time and few financial resources, how can they attain it?

Read the post on NextBillion